Canada has become the 11th largest market for e-commerce, and its value in 2022 is 50,159.0 million US dollars. And it is expected to be 64,106.7 million US dollars by the end of 2027. These results are the outcome of how people changed the way they shop, everyone now likes to order from the comfort of their homes. Now with the emergence of artificial intelligence, this industry is growing at an incredible pace.
Role of AI in E-commerce
Artificial Intelligence has changed the way we work, and manage our things by significantly reducing the amount of time we spend on tasks. It has made knowledge-gaining easier than ever before in the history of humankind. Every industry is implementing artificial intelligence in their respective fields in a wide variety of ways, e-commerce is no exception. The machine learning algorithm of AI continuously adapts to your style and makes the online shopping experience way more personalized and better, helping shops run smoother. Let us see how AI is making a big difference in online shopping in a way that's easy to understand for everyone.
Personalized Shopping Helper
AI acts as a personal shopping helper on the internet. It continuously looks and learns at what you like to buy, and what you've bought before, and suggests things you might like, that are particularly catered to you based on your previous shopping purchases and browsing. When you're on a website, it can show you stuff you're more likely to buy, reducing the time spent scrolling down 100 options before choosing one. It's like having a friend who knows exactly what you want!
Example: This is similar to what you have seen on Netflix, Netflix suggests content based on your watch history and your search preferences. Behind the scenes, the NRE AI algorithm filters out approximately 3000 titles at a time and pinpoints the exact title the user might be interested in.
Chatbots: Your 24/7 Shopping Friends
Have you ever needed help while shopping online? We can all have queries about various things while shopping, and AI fixes that with chatbots. These are like online friends that can talk to you anytime, the best thing you don't have to wait for the server to assign you customer care. They can help with questions about products because AI has a large database that has everything that you need in it. It even guides you through buying something. Unlike human customer care support, they are like your personal shopping assistants and are always ready to help, opined an e-commerce web developer in Toronto - Webomindapps .
Pictures Help You Find Stuff
Typing for things you need is in the past, AI lets you use pictures to find the things you need. This way you don't have to be specific or worried that you are not able to find the right word for it. You can take a photo of something you like, and AI will find similar things to buy in seconds. This makes searching for stuff online way easier, especially when you're not sure what to type.
Example: Pinterest and Google use this algorithm to find what is on your camera lens and bring up the products and images related to it.
Making Sure You Get Your Orders on Time
AI can help stores manage stock effectively, by letting you know how much of each thing they should have. It's like magic, they know what people want to buy before they even buy it, this is the result of AI continuously learning your behavior and usage. This way, you don't have to worry about the store running out of what you want, and you get your things on time.
Dynamic pricing optimization
AI also helps with prices of the products and services. Sometimes, the prices change depending on what people are buying, competitor piercing, manufacturing costs, and customer demand. AI continuously watches the prices and can let you know when there is a significant price drop on the product or service that you are aiming to buy this will make sure you get the best price. It's like having a sale whenever you are shopping!
AI assistant to buy things
Purchasing things online is made easy with smart devices and wearables. AI assistance inside these gadgets lets you use your phone to buy things. Imagine just telling your phone, "I want this," and it orders it for you! With the invention of smart home devices such as Alexa, you can now do almost everything by just passing down the commands.
Getting Suggestions for Your Online Store
Have you ever noticed websites suggesting things you like? That's AI too. It looks at what you've bought before and suggests more things you might want.
Trying Things Before You Buy
AI also lets you try things from the comfort of your home before buying them. Ever wanted to know if that new sofa will fit in your room? AI can now show you before you buy it. 3D projection is part of AI that lets you use your phone's camera to preview the product that you wanna buy in real-time. This helps you make sure you like what you're getting.
Improved dialogue systems
Tech giants like Amazon have started integrating AI into their products and web applications, what this does is improve speech recognition to a more minimum level. Now people can go into the specifics such as ordering a portable charger that has 3 USB-C pin ports and one USB-B port.
Easy and detailed product descriptions
With more and more e-commerce companies integrating AI and building AI based ecommerce platforms, AI can efficiently write product descriptions with meta keywords that make searching more reliable and allow users to know about the product more effectively. This can help users in many ways.
Goodbye to fake reviews
More than 90% of people order things based on customer reviews, but most of the time we find ourselves fooled by fake reviews. Thanks to AI, fake reviews can be eliminated by advanced algorithms that scan the profile of the users and mark them as spam or fake by the background data and date of creation of the account.
Conclusion
So, Artificial intelligence in e-commerce is making everything better. From helping you find the perfect thing to making sure you're safe while shopping, AI does it all. AI is making it possible for sellers to analyze millions of interactions every day and offer them customized shopping experiences, this is the dream of every retailer and the customer. As someone who loves to shop online, using AI is like having a secret weapon to get the best deals and the coolest stuff. The future of online shopping is getting even more awesome with the help of AI!
